Melt Organics in Australia is gearing up with Major charities to run in store promotions where each purchase will result in a donation to that Charity.
These promotions will run in place of simple price dropping promotions and are to both satisfy the needs of the larger retailers and to really make a difference at the same time.
How it Works
During a promotion a donation of 10 cents will be made for every QR code that is scanned by the client. The QR code can only be scanned once to facilitate the donation.
In addition to the donation the end user will be given a Scratch off on their phone providing them a chance to win a prize.
The QR code will be placed onto the product under a peel off label.
The idea of providing a donation for every purchase is not a new idea, however, the mechanism we will be employing adds a media rich element and adds Gamification.
To understand more see : https://mobilemediamessaging.com/
You can get an idea yourself by scanning the QR codes at the bottom of this page.
If you have an iPhone 6 or later it is built in to your camera app – juts open the camera – point it at the QR code and select the Safari Link that pops up.
If you have an Android you may need to install a free app though many of the newer androids are following suit with the iphones and having the app built into the camera app.
Simple way to scan QR-codes by Android without downloading scanner
Feel Good Micro Donations are a proven formula for Customer Loyalty and Significant Charity Revenue. Food Group Giant, General Mills led the way with their Box Tops for Education™ program. Starting in California in 1996, that program involved marking its packages with a cut out coupon which the children would take to their schools. The schools mail in the coupons and receive the funding, usually a few months later. Over US$860 Million later in Donations the program is still going strong. With our Melt Organic Campaigns in Australia, we are entering the Feel Good Micro Donations arena. Riding the wave of Mobile Phone uptake and the Tribe instant media rich platform, we can work with sophisticated reporting tools providing real time feedback and consumer data collections for future outbound campaigns. Click below to see some examples of the Tribe Media Rich Platform that we are working with Mobile Media Messaging.
We are anticipating to announce our first campaign with a well known Charity. We will also be opening the door to discussions with other Charities that will benefit from Subsequent Campaigns.
We can also offer cross-marketing opportunities to Brands that want to sponsor the charities we choose by delivering a multimedia message with the QRcode engagement announcing the participation of the Brand Donor.
Walmart Example
Adidas Example
Fanta Example
Saladworks Example
